Hoop Conscious is a message-driven apparel brand that blends basketball culture with purpose. Every product we release is designed to inspire thought, unity, and self-expression—on and off the court.

No. While basketball is our foundation, our apparel speaks to something deeper. Messages like “Play Woke” and “Defend Peace” are rooted in life, leadership, and consciousness—not just the game.

We currently offer a curated selection of hoodies, t-shirts, sweatshirts, and other streetwear essentials—all branded with purpose-driven designs that reflect our core values.

Anyone who resonates with the mindset. Whether you're a player, coach, activist, or simply someone who loves the culture—Hoop Conscious is for those who stand for something greater than the scoreboard.

To maintain the quality of your gear, we recommend washing inside-out on a cold cycle and air-drying or tumble drying on low. Avoid ironing directly on the design.