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Stand for More Than Style.

The Hoop Conscious hoodie isn’t just worn—it’s lived.

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Not Just Worn. Felt.

Every thread speaks. Every design declares. Hoop Conscious is apparel with awareness

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HOODIES

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T-SHIRTS

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TANK-TOPS

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SWEETSHIRTS

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Featured Collection

Wear the Movement

Bold style meets conscious identity — from the court to the culture.

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Featured collection

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This Is Bigger Than Basketball

From the hardwood to the streets, Hoop Conscious is a mindset.
I’m Energy. You’re Energy. We Move Different.

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What our Customers Say!

★★★★★
The ‘I’m Energy’ sweatshirt is literally my new personality. It’s so soft but makes such a bold statement. I’ve already...
Aaliyah M
★★★★★
The Hoop Conscious drop feels like something straight from a pro player’s locker. Clean design, real meaning behind the brand....
Marcus R
★★★★★
“I love how empowering the messaging is. ‘I’m Energy’ just hits different — especially for women who love the game...
Tasha B
Tasha B
★★★★★
Great quality and super comfortable. Wasn’t sure what to expect but now I’m waiting on the next release. This brand...
Devin C
★★★★★
As a hooper and coach, I vibe with the whole movement. Finally, something that speaks to who we are beyond...
Serena K